HOST BROWSING BUSINESS MODEL
The Changing Face of Advertising
Due to the global recession which has impacted many businesses since 2008, it is increasingly important for businesses of all sizes to be able to find customers as inexpensively as possible, using as many marketing channels as affordable, in order to continue their operations. While the popularity of Web-based and digital advertising has increased over recent years, traditional media still commands a sizable market share.
On an annual basis, even with the depressed advertising spending of the past couple of years due to the global recession, advertising spending by businesses is considerable. In an article that appeared on 'The Business Insider' website in October 2002, Barclays Capital estimated 2010 U.S. advertising revenue at $241.17 billion, which is still a sizable expenditure and roughly at 2002 spending levels.
However, for many small to medium-sized businesses, traditional media—such as television, radio, newspapers, magazines, other print publications, and outdoor advertising—is beyond their reach financially or simply provides an inadequate return on investment to justify the effort.
Another significant challenge facing business owners, particularly those operating small, capital constrained businesses, is that they’re unable to gauge the effectiveness of most ads placed in traditional advertising.
It’s almost impossible for media publishers to accurately target the advertisements to a specific customer profile, and as a result many of the listeners or viewers who are exposed to the advertiser’s message aren’t likely to buy. That’s an inefficient use of advertising dollars.
For this reason many small to medium-sized advertisers look to performance based, online media.
More Opportunities and less Risk with Performance Based Advertising
Advertisers need a controlled flow of targeted customers. They also need to maximize their advertising dollars.
The rise of online media has given advertisers more control over how they target their messages to customers. Cost-per-action (CPA) advertising, also known as “performance-based advertising” is based on page views, clicks, connected phone calls and other types of consumer transactions. These methods of advertising are popular among smaller companies, becoming the preferred online advertising choice compared to the more traditional impression-based model. Essentially, it is more efficient because advertisers only pay when they get results.
The pay-for-performance model of advertising emerged online as a preferred means for advertisers to bring some measure of accountability to their advertising expenditures by tracking results based on a prospective user’s actions rather than simply an “impression” served.
Voice Internet has developed a very simple and straightforward way to integrate performance-based online and phone advertising with local deal offers (like the ones distributed by Groupon and similar services). It also provides advertisers with voice-activated systems and host-directed browsing tools that increase customer interaction, and as a result, sales.
Additionally, the Voice Internet model provides local publishers, media personalities, media companies and social network participants with new ways to participate and earn money in the lucrative performance-based advertising market.
Google, Microsoft, Groupon and Voice Internet
Performance-based advertising models have changed the way small business advertisers buy advertising. Companies such as Google, Microsoft Bing, Yahoo and others are generating billions of dollars each year in revenue from this model. Deal marketing companies such as Groupon and Living Social are also cashing in on the huge local market opportunity.
Traditional media companies are looking for ways to participate more in these local markets. Businesses want a results-based solution. They want more options for advertising their products and services. Up to now, traditional media has had no access to the small to medium advertiser. Voice Internet provides a platform solution that enables traditional media to access these markets.
Google, Groupon and other daily deal companies have captured the attention of the local market segment. But their current offerings have weaknesses. Many smaller advertisers complain that Google is way too popular and that their ad offers and services have substantially increased in cost. Services like Groupon, have stringent terms that limit their ability to make money. Groupon requires high minimums for deals that are sometimes hard for advertisers to deliver. They also have a problem with Groupon’s proprietary list of customers who are only searching for a quick deal—these are “customers” that seldom come back to purchase items at regular prices.
Voice Internet offers its advertisers the ability to distribute their promotions at will and to an always growing, always changing diverse network of local media publishers, traditional media, online publishers and social media participants. What’s often added to Voice Internet's offers are personal endorsements from trusted sources.
Voice Internet has adopted a revenue sharing model that allows its affiliate publishers to earn referral fees by promoting offers from other businesses.
Publishers have access to the entire advertising pool and advertisers have access to all publishers who wish to promote their offers.
Google Adwords are very popular and competition by advertisers is intense for top positions in their search results. Google AdWords has a “hit or miss” pay-per-click advertising model that is sometimes difficult to set up and manage. The advertiser could spend hundreds or even thousands of dollars before establishing a campaign that actually gets conversions. The AdWords format is also somewhat impersonal—search marketing advertisements tend to get lost among the many other generic ads displayed.
Voice Internet has developed a unique affiliate marketing model that addresses these weaknesses and meets the needs of advertisers, publishers, media professionals, local marketers and similar highly motivated groups who have an audience.
The Voice Internet technology provides an opportunity platform for each of these groups to get what they want. In addition, Voice Internet's platform offers advertisers an opportunity to “push” out their own email promotional offerings to existing customer bases as well as providing a unique loyalty reward program aimed at building significant repeat customer purchases.
Advertisers can set up “on demand” instant deals from an easy-to-navigate interface instead of waiting months for a service like Groupon to schedule a deal promotion. The Voice Internet’s instant publishing interface provides an ideal opportunity for businesses to turn excess inventory into instant store traffic. The advertiser simply submits their offers to the publisher pools that can instantly reach targeted customers and start driving immediate results. It displays the advertisers promotion throughout various publishers’ websites and the Voice Internet's phone portal on (800-555-5555) within minutes.
What happens? Customers buy the deals. Advertisers sell products. Publishers get paid a revenue share of profits from the advertiser and sales agents get commissions for signing up advertisers. Advertisers end up with new customers who have a tendency to be loyal repeat customers—not just deal “groupies”— Everyone wins.
Benefits to Advertisers
Voice Internet’s potential local market is enormous. It opens up a solid advertising opportunity for brick and mortar businesses that traditional media simply can’t reach.
Every business in this country has one thing in common—they all need more customers, every day of the week. It’s the leading agenda that’s on the mind of every owner of a business, small or large. They are willing to pay for new customers because that is how they survive and grow. Voice Internet provides the kind of services that can facilitate this goal.
So who are our customers? We have a wide range of demographics. We have viewers seeking new ways to retrieve Internet content. Many people prefer to be guided and have things explained and pointed out to them.
Internet viewers may initiate curated browsing sessions by clicking on a session initiation link which can be embedded anywhere on the web. By clicking on a banner, a text link or an email, the viewer is presented with our curated host browser video pop up.
Then our curator (which could be a celebrity, a radio or TV host, an industry expert, social media star, or Pod caster) engages the viewer and establishes a dialogue. The viewer may activate the speech component and simply speak to the video browser or choose to click the provided navigation links directly under the video player. The effect results in a simulated conversation between the video and the viewer and initiates a high level of engagement.
As the viewer interacts with the program, subsequent videos continue to keep the conversation flowing and new web pages from anywhere on the Internet are simultaneously pushed into the browser allowing the curator to accompany the viewer to content and advertiser sites.
Internet Advertisers consider web page promotion one of their highest priorities and allocate the majority of their ad spend budgets to drive traffic to their website.
There is a lot of competition for favorable placement on the major search engines and through the market demand pricing model, the costs to advertise has become quite substantial.
Advertisers are looking for more cost effective solutions to get more traffic to their websites. They also seek methodology to achieve better engagement, generate more home page traffic, receive branding benefits and increase purchase conversions.
Host browsing helps achieve many of these goals.
Curated Browsing can also offer other business entities a way of earning new revenue streams.
We are actively targeting three categories of partnerships and plan to leverage these affiliate to provide traffic and credibility.
Our technology includes a robust revenue sharing platform that other companies and individuals can leverage to earn substantial revenues. The partnerships include:
By providing third party revenue opportunities, we can grow our business substantially with out incurring huge marketing and advertising expenses.